Marketing for Engineers, Scientists and Technologists Book

Marketing for Engineers, Scientists and Technologists, Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM, Marketing for Engineers, Scientists and Technologists

4 out of 5 stars based on 2 reviews

Marketing for Engineers, Scientists and Technologists
Written by author Tony Curtis
Published by Wiley, John & Sons, Incorporated, May 2008
Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM
Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory rea

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Pt. 1 Introduction to the Context of Marketing

Ch. 1 What is marketing and why do it? 3

Ch. 2 The marketing system 15

Ch. 3 Contemporary issues and contexts in marketing 69

Pt. 2 The Tools of Marketing

Ch. 4 Product 119

Ch. 5 Price 141

Ch. 6 Place 161

Ch. 7 Promotion 177

Ch. 8 Service extension: people, physical evidence and process 195

Pt. 3 Skills for Implementation

Ch. 9 The collection and management of marketing information 213

Ch. 10 Finance for marketing 227

Ch. 11 Managing people 241

Ch. 12 Project management 263

Ch. 13 Consultancy 281

Pt. 4 Bringing it all Together

Ch. 14 New product development 297

Ch. 15 Market driven quality 311

Ch. 16 The marketing plan 325

Glossary 335

Index 343

Title: Marketing for Engineers, Scientists and Technologists

Manufacturer:

Wiley

Item Number: 9780470057094

Publication Date: May 2008

Number: 2

Product Description: Full Name: Marketing for Engineers, Scientists and Technologists; Short Name:Marketing for Engineers

Universal Product Code (UPC): 9780470057094

WonderClub Stock Keeping Unit (WSKU): 9780470057094

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/70/94/9780470057094.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 7.400 cm (2.91 inches)

Heigh : 9.200 cm (3.62 inches)

Depth: 0.800 cm (0.31 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 7 - Jun 6 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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Marketing for Engineers, Scientists and Technologists, <i>Marketing For Engineers, Scientists and Technologists</i> has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM, Marketing for Engineers, Scientists and Technologists

Add Marketing for Engineers, Scientists and Technologists, Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM, Marketing for Engineers, Scientists and Technologists to the inventory that you are selling on WonderClub

Add Marketing for Engineers, Scientists and Technologists, Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM, Marketing for Engineers, Scientists and Technologists to your collection on WonderClub

Marketing for Engineers, Scientists and Technologists Book

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