Mind over Matter: Why Intellectual Capital Is the Chief Source of Wealth Book

Foreword     x
Preface     xiii
Acknowledgments     xix
About the Author     xxv
About this Book     xxvii
Mind Over Materialism     1
Do Trade Deficits Diminish Wealth?     6
Mind Over Marxism     15
False Prophet     19
The Marginalist Revolution     22
The Economy in Mind     29
The Ash Heap of History     32
"Like a Chrysalis"     43
A Flawed Theory-The Old Business Equation     47
The Three Types of IC     49
Negative Intellectual Capital     51
"Analyzing" the Predominant Business Equation     52
A Better Theory-The New Business Equation     59
The New Theory     60
Cognitive Dissonance     63
Where Do Profits Come From?     69
Summary and Conclusions     72
The Scarcest Resource of All     75
Thomas Sowell and Friedrich Hayek on Knowledge     76
Information Wants to Be Free, Knowledge Isn't     80
Sapere Aude!     87
Ideas Have Consequences     91
New Growth Theory     93
The Characteristics of IntellectualCapital     99
Knowledge Is a Verb     100
Defining Intellectual Capital     104
Human Capitalism     107
The More Human the Capital, the Less We Can Measure It     112
We Know More Than We Can Tell     118
Karl Marx's Revenge     122
Knowledge Workers Are Volunteers     125
People Have Value, Not Jobs     130
Becoming a Lightning Rod for Talent     133
Developing and Inspiring Knowledge Workers     139
The Scientific Management Revolution     142
What, Exactly, is Productivity?     148
A Framework for Knowledge Worker Effectiveness     151
Far Fewer Knowledge Workers Than We Think?     156
Sample Knowledge Organizations     161
Personality Testing and Performance Appraisals     166
The Importance of Continuing Education     173
What about Work-Life Balance?     178
Negative Human Capital     182
Summary and Conclusions     184
Structural Capital: If Only We Knew What We Know     187
The Economics of Structural Capital     190
Leveraging IC and Creating the World's Second Largest Currency     199
Knowledge Lessons from the U.S. Army      202
Summary and Conclusions     211
Social Capital: No Man is an Island     213
Is There Any Accounting for Tastes?     218
Leveraging Social Capital     221
Customers     222
Reputation and Brands     224
Referral Sources and Networks     226
Suppliers and Vendors     228
Shareholders and Other External Stakeholders     229
Joint Venture Partners and Alliances     230
Industry Associations and Formal Affiliations     232
Alumni     233
Unions     234
Corporate Universities     236
Open Source-Mass Collaboration     244
Cultural, Moral, and Ethical Capital     251
Putting All Your Social Capital Together: The Concierge Service Model     254
Summary and Conclusions     258
Knowledge versus Beliefs     259
Profits Come from Risk and Uncertainty     262
Debits Don't Equal Credits     268
Financial Model Reform     277
Summary and Conclusions     283
Purpose     285
Vocation: What Is Calling You?     288
Continuously Develop Your Intellectual Capital      295
Adventure     296
Leaving a Legacy     300
Bibliography     303
Suggested Reading     315
Additional Resources     329
Index     333