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Foreword ix
Why products companies consider service business 1
Clarifying the strategic intent of the service business 33
The degree of change needed to set up a service business 71
First base: gaining a clear perspective of service markets 105
Creating the services to be sold in the new market 143
Altering the operations of a product company to provide services 175
Selling services 209
Marketing services instead of products 253
Positioning a product brand in a service market 307
In conclusion 335
References 345
Index 347
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Alice Zhang
reviewed From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy on November 22, 2017
From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy
Everything about branding and keeping your brand on top of the promise. Some quite good examples and interesting models, although no particularly mind-blowing conclusions. Quite straightforward message, which is stated in the headline of the book
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Add From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy, Fewer companies than ever are pure 'product' companies. As buyers demand more from suppliers in both consumer and B2B industries, companies in all sectors are struggling to surround their products with services and value-adds that will both attract and re, From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy to the inventory that you are selling on WonderClubX
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Add From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy, Fewer companies than ever are pure 'product' companies. As buyers demand more from suppliers in both consumer and B2B industries, companies in all sectors are struggling to surround their products with services and value-adds that will both attract and re, From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy to your collection on WonderClub |
