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Creating Value in a Regulated World: CFO Perspectives Book

Creating Value in a Regulated World: CFO Perspectives
Creating Value in a Regulated World: CFO Perspectives, There is life beyond regulation! CFOs have to encourage their organizations not only to work within regulatory frameworks, but also to think 'out-of-the-box', towards a positive and beneficial outcome.
—Santiago Fernandez-Valbuena, CFO, Telefonica
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Creating Value in a Regulated World: CFO Perspectives, There is life beyond regulation! CFOs have to encourage their organizations not only to work within regulatory frameworks, but also to think 'out-of-the-box', towards a positive and beneficial outcome. —Santiago Fernandez-Valbuena, CFO, Telefonica <, Creating Value in a Regulated World: CFO Perspectives
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  • Creating Value in a Regulated World: CFO Perspectives
  • Written by author Cedric Read
  • Published by Wiley, John & Sons, Incorporated, December 2006
  • "There is life beyond regulation! CFOs have to encourage their organizations not only to work within regulatory frameworks, but also to think 'out-of-the-box', towards a positive and beneficial outcome." —Santiago Fernandez-Valbuena, CFO, Telefonica
  • "My agenda for the future: Beating the competition on a sustainable basis, beating shareholder performance expectationsLooking at the broader risk picture, from the sheer weight of regulation to the best possible growth environmen
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Today's Challenges, Tomorrow's Aspirations     1
Riding the two-headed monster     2
Getting "back in the saddle"     9
Coping with governance and reporting     15
Creating value and growth     20
Shaping the new agenda     28
Straight from the CFO     32
Reshaping Finance     35
Centralization: where to draw the line?     35
The quest for standardization     43
The new financial management model     52
Process optimization and reporting     56
Streamlining corporate structure     62
Lessons from private equity     63
Straight from the CFO     71
Making Change Happen     73
Change, in a hurry     75
Champions of change     78
Transforming the public sector     84
Pulling all change levers     90
From CFO to COO     98
Talent for the future     105
Straight from the CFO     110
Releasing Intangible Value     113
Execution not valuation     115
The goodwill dilemma     118
Value centers     122
Managing intellectual property     123
Selecting valuation techniques     126
Brands: the missing half of the balance sheet!     131
Treating customers as assets     136
Value tiering     143
Moving from back office to the front     146
Structural and human capital     150
Straight from the CFO     152
Driving Growth and Innovation     155
Sustainable advantage     156
Decision support takes center stage     159
New ways of working     160
In-market innovation     168
From the outside, in     173
Innovation centers: a "win-win"     180
Straight from the CFO     185
Looking Forward, Not Backward     189
Expect the unexpected     189
Closing the strategy gap in pharmaceuticals     192
Optimizing value through integration     202
Rolling forecasts     209
Monitoring reality     212
Connecting the dots through systems     216
Straight from the CFO     225
Innovative Business Partnering     227
Finance of the future     227
Working in partnership     234
Effective investment in brands      241
Decision making under uncertainty     247
Finance and innovation     250
Dynamic performance management     253
The finance academy     258
Conclusion     259
Straight from the CFO     260
Promoting Global Connectivity     263
Building global partnerships     264
Integrating shared services by region     270
Creating a worldwide center     280
Seamless support: near-shore or off-shore?     285
Connectivity through technology     293
Straight from the CFO     303
Leveraging Risk and Regulation     307
The misery of regulation     308
Leveraging Sarbanes-Oxley     312
Multiple listings, multiple standards     318
Implementation overload     321
The case for dual accounting     326
Enterprise-wide risk management     333
The role of Chief Risk Officer (CRO)     338
Straight from the CFO     340
Becoming a Sustainable Corporation     343
Case for corporate responsibility     344
Investor perspective     350
Ethics and value creation     352
A multi-stakeholder approach      357
Best practices: corporate reporting     360
Triple bottom line     362
Reality check     366
Becoming the good corporation!     371
Straight from the CFO     375
Index     377


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Creating Value in a Regulated World: CFO Perspectives, There is life beyond regulation! CFOs have to encourage their organizations not only to work within regulatory frameworks, but also to think 'out-of-the-box', towards a positive and beneficial outcome.
—Santiago Fernandez-Valbuena, CFO, Telefonica
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Creating Value in a Regulated World: CFO Perspectives, There is life beyond regulation! CFOs have to encourage their organizations not only to work within regulatory frameworks, but also to think 'out-of-the-box', towards a positive and beneficial outcome.
—Santiago Fernandez-Valbuena, CFO, Telefonica
<, Creating Value in a Regulated World: CFO Perspectives

Creating Value in a Regulated World: CFO Perspectives

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Creating Value in a Regulated World: CFO Perspectives, There is life beyond regulation! CFOs have to encourage their organizations not only to work within regulatory frameworks, but also to think 'out-of-the-box', towards a positive and beneficial outcome.
—Santiago Fernandez-Valbuena, CFO, Telefonica
<, Creating Value in a Regulated World: CFO Perspectives

Creating Value in a Regulated World: CFO Perspectives

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