Sold Out
Book Categories |
1 | What do people want from a brand? | 1 |
2 | Further insight into needs from other perspectives | 27 |
3 | Brand equity : how do people assess your brand overall? | 55 |
4 | Touchpoints and brand physique | 81 |
5 | Segmentation and targeting : where should you aim? | 105 |
6 | Turning brand equity into sales | 121 |
7 | Ups and downs : today is fine, how about tomorrow? | 135 |
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish ListX
This item is in your CollectionBrands Laid Bare: Using Market Research for Evidence-Based Brand Management
X
This Item is in Your InventoryBrands Laid Bare: Using Market Research for Evidence-Based Brand Management
X
You must be logged in to review the productsX
X
X
Add Brands Laid Bare: Using Market Research for Evidence-Based Brand Management, The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as i, Brands Laid Bare: Using Market Research for Evidence-Based Brand Management to the inventory that you are selling on WonderClubX
X
Add Brands Laid Bare: Using Market Research for Evidence-Based Brand Management, The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as i, Brands Laid Bare: Using Market Research for Evidence-Based Brand Management to your collection on WonderClub |