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Pt. 1 | A new framework for understanding persuasion | 1 |
Ch. 1 | Introduction | 3 |
Ch. 2 | How does persuasion work? | 6 |
Pt. 2 | The five styles of decision making - and how to influence each | 17 |
Ch. 3 | The charismatic decision maker | 19 |
Ch. 4 | Persuading the charismatic decision maker | 32 |
Ch. 5 | The thinker decision maker | 46 |
Ch. 6 | Persuading the thinker decision maker | 61 |
Ch. 7 | The skeptic decision maker | 77 |
Ch. 8 | Persuading the skeptic decision maker | 91 |
Ch. 9 | The follower decision maker | 108 |
Ch. 10 | Persuading the follower decision maker | 125 |
Ch. 11 | The controller decision maker | 141 |
Ch. 12 | Persuading the controller decision maker | 158 |
Pt. 3 | The pragmatics of persuasion | 175 |
Ch. 13 | How to read people | 177 |
Ch. 14 | Common mistakes | 191 |
Ch. 15 | Putting persuasion to the test | 204 |
Ch. 16 | Conclusion | 216 |
App. I | About the research | 221 |
App. II | The twelve components of decision making | 224 |
Notes | 231 | |
Index | 235 | |
About Miller-Williams Inc. | 237 |
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