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The 5 Paths to Persuasion: The Art of Selling Your Message Book

The 5 Paths to Persuasion: The Art of Selling Your Message
The 5 Paths to Persuasion: The Art of Selling Your Message, , The 5 Paths to Persuasion: The Art of Selling Your Message has a rating of 3.5 stars
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The 5 Paths to Persuasion: The Art of Selling Your Message, , The 5 Paths to Persuasion: The Art of Selling Your Message
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  • The 5 Paths to Persuasion: The Art of Selling Your Message
  • Written by author Robert B. Miller
  • Published by Hachette Book Group, September 2005
  • The framework outlined in this book identifies five types of executive decision makers and suggests approaches for catering a sales presentation that will appeal to charismatics, thinkers, skeptics, followers, and controllers. The method centers on the ob
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Pt. 1A new framework for understanding persuasion1
Ch. 1Introduction3
Ch. 2How does persuasion work?6
Pt. 2The five styles of decision making - and how to influence each17
Ch. 3The charismatic decision maker19
Ch. 4Persuading the charismatic decision maker32
Ch. 5The thinker decision maker46
Ch. 6Persuading the thinker decision maker61
Ch. 7The skeptic decision maker77
Ch. 8Persuading the skeptic decision maker91
Ch. 9The follower decision maker108
Ch. 10Persuading the follower decision maker125
Ch. 11The controller decision maker141
Ch. 12Persuading the controller decision maker158
Pt. 3The pragmatics of persuasion175
Ch. 13How to read people177
Ch. 14Common mistakes191
Ch. 15Putting persuasion to the test204
Ch. 16Conclusion216
App. IAbout the research221
App. IIThe twelve components of decision making224
Notes231
Index235
About Miller-Williams Inc.237


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