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| Preface | ||
| Introduction | ||
| Getting Started | 1 | |
| Surveying and Research: Even Your Best Friends Won't Tell You | 21 | |
| Marketing Is Not a Department | 33 | |
| Planning: The Eighteen Fallacies | 55 | |
| Anchors, Warts, and American Express: How Prospects Think | 85 | |
| The More You Say, the Less People Hear: Positioning and Focus | 101 | |
| Ugly Cats, Boat Shoes, and Overpriced Jewelry: Pricing | 129 | |
| Monogram Your Shirts, Not Your Company: Naming and Branding | 141 | |
| How to Save $500,000: Communicating and Selling | 167 | |
| Holding On to What You've Got: Nurturing and Keeping Clients | 215 | |
| Quick Fixes | 231 | |
| Summing Up | 241 | |
| Acknowledgments | 251 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Roses Are Red, A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, disco, Roses Are Red to the inventory that you are selling on WonderClubX
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Add Roses Are Red, A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, disco, Roses Are Red to your collection on WonderClub |