Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip Book

Foreword John Perry Barlow xvii

Prologue: The Business Genius of the Grateful Dead 1

1 Master Strategic Improvisation: How the Dead Learned to Plan and Act at the Same Time 7

2 Live Your Values: How the Dead Did Well by Doing Good 29

3 Be Kind to Your Customers: How the Dead Offered Superior Customer Value 47

4 Share Your Content: How the Dead Exploited the Power of "Free" 65

5 Create a Business Tribe: How the Dead Collaborated with the Deadheads 85

6 Insource: How the Dead Learned Do-It-Yourself Business 105

7 Innovate Constantly: How the Dead Stayed on the Cutting Edge 125

8 Transform Through Leadership: How Jerry Garcia Inspired Greatness in the Dead 145

9 Share the Power: How the Dead Encouraged Employees to Lead 161

10 Exploit the Experience Economy: How the Dead Kept It Real 183

Epilogue: The Accidental Capitalists 199

List of Key Sources 205

Index 211