Web visions Book

	Foreword and Acknowledgments
1	The Internet: An Evolving Strategic Communications Medium	1
2	Measuring Who's Really on the Net?	17
3	Marketing on the Internet	31
4	Federal Express	45
5	General Electric	59
6	Advertising on the Internet	77
7	Hotwired	89
8	Public Relations on the Net	107
9	IBM	119
10	USAID	131
11	Internal Communications on the Net	145
12	Xerox	155
13	US West	167
14	Sun Microsystems, Inc	181
15	The Politics of Constructing an Effective Web Site	199
16	Realizing the Strategic Vision: The Webmaster Function	209
17	Realizing the Strategic Vision: Web Site Design Considerations	229
	Appendix: Interviewee Backgrounds	245
	Index	259
	About the Author	271