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List of Illustrations ix
Preface xi
1 An Election Like No Other? Dennis W. Johnson 1
Part I The Primaries 29
2 Obama Wins the Nomination: How He Did It Tad Devine 31
3 Why Clinton Lost Ronald A. Faucheux 44
4 McCain: From Frontrunner to Dead-in-the-Water to Nominee Tony Fabrizio 60
5 The Preacher and the Press: How the Jeremiah Wright Story Became the First Feeding Frenzy in the Digital Age Albert L. May 78
Part 2 New Voices and New Techniques 103
6 A Perfect Storm: The 2008 Youth Vote Kathleen Barr 105
7 Rewriting the Playbook on Presidential Campaign Financing Anthony Carrado Molly Corbett 126
8 The Online Revolution Julie Barko Germany 147
Part 3 The General Election 161
9 McCain: Strategies and Tactics in the General Election William Greener Christopher Arterton 163
10 Obama: Strategies and Tactics in the General Election Christopher Arterton William Greener 174
11 Outside Voices: 527s, Political Parties, and Other Non-Candidate Groups Stephen K. Medvic 189
12 Communication Wars: Television and New Media Peter Fenn 210
13 Ten Plays That Won (and Lost) the Presidency Dennis W. Johnson 222
Appendices 229
A Timeline of the 2008 Presidential Campaign 231
B Presidential, Vice Presidential, and Other Candidates 236
C Candidates, Campaign Organizations, and Consultants 243
D Primary and Caucus Results 249
E General Election Results 251
F Campaign Spending 256
G Remembering the Campaign of 2008 259
Notes on the Editor and Contributors 267
Index 271
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Add Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques, In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning f, Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques to the inventory that you are selling on WonderClubX
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Add Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques, In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning f, Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques to your collection on WonderClub |