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Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques Book

Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques
Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques, In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning f, Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques has a rating of 3 stars
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Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques, In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning f, Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques
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  • Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques
  • Written by author Dennis W. Johnson
  • Published by Taylor & Francis, Inc., April 2009
  • In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning f
  • In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning f
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List of Illustrations ix

Preface xi

1 An Election Like No Other? Dennis W. Johnson 1

Part I The Primaries 29

2 Obama Wins the Nomination: How He Did It Tad Devine 31

3 Why Clinton Lost Ronald A. Faucheux 44

4 McCain: From Frontrunner to Dead-in-the-Water to Nominee Tony Fabrizio 60

5 The Preacher and the Press: How the Jeremiah Wright Story Became the First Feeding Frenzy in the Digital Age Albert L. May 78

Part 2 New Voices and New Techniques 103

6 A Perfect Storm: The 2008 Youth Vote Kathleen Barr 105

7 Rewriting the Playbook on Presidential Campaign Financing Anthony Carrado Molly Corbett 126

8 The Online Revolution Julie Barko Germany 147

Part 3 The General Election 161

9 McCain: Strategies and Tactics in the General Election William Greener Christopher Arterton 163

10 Obama: Strategies and Tactics in the General Election Christopher Arterton William Greener 174

11 Outside Voices: 527s, Political Parties, and Other Non-Candidate Groups Stephen K. Medvic 189

12 Communication Wars: Television and New Media Peter Fenn 210

13 Ten Plays That Won (and Lost) the Presidency Dennis W. Johnson 222

Appendices 229

A Timeline of the 2008 Presidential Campaign 231

B Presidential, Vice Presidential, and Other Candidates 236

C Candidates, Campaign Organizations, and Consultants 243

D Primary and Caucus Results 249

E General Election Results 251

F Campaign Spending 256

G Remembering the Campaign of 2008 259

Notes on the Editor and Contributors 267

Index 271


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Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques, In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning f, Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques

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Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques, In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning f, Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques

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Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques, In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning f, Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques

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