Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media Book

Part One: Principles of Effective Writing

1. Writing … And What It Means to You
2. Effective Writing
3. Persuasive and Ethical Communication
4. The Writing Process

5. Wrap-Up for Part One

   Part Two: Public Relations Writing for Journalistic Media

6. News and Public Relations
7. Fact Sheet and Advisory
8. News Writing Style
9. Print News Release
10. Broadcast News Release
11. Multimedia and Social Media Release
12. Organizational Feature
13. Advocacy and Opinion

14. Wrap-Up for Part Two

    Part Three: Public Relations Writing for Organizational Media

15. Newsletter and Corporate Report
16. Website, Blog, and Wiki
17. Flier and Brochure
18. Direct Mail and Online Appeal
19. Public Relations Advertising
20. Speechwriting

Wrap-Up for Part Three

Appendix A: Common Sense Stylebook for Public Relations Writers

Appendix B: Copy Editing

Bibliography

Glossary