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1. The Rise of Branding in Governance Processes 2. The Many Faces of Branding: Definitions, Functions, and Forms 3. Branding to Influence Perceptions about Policy Problems and Solutions 4. Branding to Activate, Motivate, and Bind Stakeholders in Governance Processes 5. Brands and the Media: Communicating With the Outside World 6. Branding as Governance Strategy 7. Risks and Limits of Branding 8. Brands and Governance: Towards Interactive Forms of Branding
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Add Branding in Governance and Public Management, Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contra, Branding in Governance and Public Management to the inventory that you are selling on WonderClubX
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Add Branding in Governance and Public Management, Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contra, Branding in Governance and Public Management to your collection on WonderClub |