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Introduction 1. How it all Got Started 2. Getting Started and Building Contacts/Volunteerism 3. Reading, Writing and Speaking…and Not Just in English 4. How and What to Pitch 5. Working in the colleges 6. Working with a Professional Team 7. Working with an Individual Sport and Athlete 8. The League Publicity Office 9. Digital and Social Media 10. The Press Conference 11. Crisis Management 12. Promoting Sports in a Global Environment 13. The Agency Side 14. Women’s Sport 15. Looking Ahead Appendix 1: The Press Release Appendix 2: The Media Advisory Appendix 3: Game Notes Appendix 4: Player Biographies Appendix 5: Unique and Special Event Publicity Appendix 6: Media Seating Charts Appendix 7: The NHL Disaster Plan
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Add Sports Publicity: A Practical Approach, Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successf, Sports Publicity: A Practical Approach to the inventory that you are selling on WonderClubX
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Add Sports Publicity: A Practical Approach, Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successf, Sports Publicity: A Practical Approach to your collection on WonderClub |