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AIDS and Business Book

AIDS and Business
AIDS and Business, , AIDS and Business has a rating of 3 stars
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AIDS and Business, , AIDS and Business
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Digital Copy
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Original Magazine
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  • AIDS and Business
  • Written by author Saskia Faulk
  • Published by Taylor & Francis, Inc., March 2009
  • The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive col
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List of Tables

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List of Boxes

1 A Medical Anthropologist in Morocco: Social and Cultural Factors and HIV/AIDS 1

2 Addressing a Global Cause in Local Contexts: Country Case Study of HIV/AIDS in Brazil 48

3 Mexicom Designs a National Public Health HIV/AIDS Campaign 81

4 Ross IVD: Global Marketing Issues for HIV Testing Products and Services 101

5 Protectom: Selling Condoms, a Complex Business 127

6 Global Pricing and Ethics of Marketing HIV/AIDS Drugs 141

7 RealSource India: HIV/AIDS in the Back Office to the World 184

8 WinThai: Initiating HIV/AIDS Action in a Reborn Epidemic 194

9 Woolworths South Africa 211

10 Designing a Company HIV/AIDS Program 220

Glossary 249

Notes 261

Index 319


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