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Introduction 1. The Political Market and the Rise of the Political Consumer 2. What is Political Marketing? 3.Political Marketing Strategy 4. Understanding the Market: Market Intelligence, Consultation and Participation 5. Product Development and Branding 6. Internal Marketing: Marketing to Volunteers and the Party 7. Marketing Communication and Campaigns 8. Marketing in Government: Delivering and Staying in Touch 9. Global Knowledge Transfer 10. Political Marketing and Democracy
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Mark Argires
reviewed International Political Marketing: An Introduction on May 21, 2019
International Political Marketing
(Textbook for University)
This was a highly informative, well researched and easy to comprehend book on Political Marketing, a must read if interested in political marketing or politics in general.
Found this very useful in the class associated.
My only complaint was that the formatting could have included some imagery and unique display as to make it an easier read - and break apart the longer pages and sections.
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