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Book Categories |
| 1 | Introduction | 1 |
| 2 | Consumption | 17 |
| 3 | Marketing | 41 |
| 4 | Brand management | 66 |
| 5 | Online branding | 95 |
| 6 | The brand as information capital | 124 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Bob Baron
reviewed Brands: Meaning and Value Postmodern on October 30, 2014 Brands: Meaning and Value Postmodern
Considering this book is from 2004, it is a good read for looking at tech in hindsight.
Makes one understand why divergence is the key to evolution of tech & mankind.
But is too critical of convergence.
Yes, there have been numerous failures trying to converge certain products/technologies together.
But the 0.1% that have succeeded have been phenomenal.
IPhone, phone-video-calls, wechat-like superapps, hell even a McCafe.
I feel its about getting the right things together to create products that people will find indispensable.
A current Amazon would be a very good case study for the authors.
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