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Acknowledgements | ||
Beginnings (and ends) | 1 | |
1 | Approaching theory | 7 |
2 | Perception, perspective, and the character of images | 9 |
3 | Language and the world | 13 |
4 | Approaching reading | 16 |
5 | Structuralism | 18 |
6 | Applying structuralist analysis | 20 |
7 | The semiotic and process schools of communication theory | 25 |
8 | The semiotic or semiological approach | 27 |
9 | Langue and parole | 29 |
10 | The application of semiotic ideas: metaphor and metonymy | 31 |
11 | Shannon and Weaver's mathematical theory of communication, and linear models of communication | 35 |
12 | Feedback and Osgood and Schramm's model of communication | 38 |
13 | Culture | 41 |
14 | Applying semiotics | 43 |
15 | Making an active reading of a text | 46 |
16 | Analysing a text in a limited period of time | 49 |
17 | Self-image and self-presentation | 53 |
18 | Self-esteem and gender | 58 |
19 | Freud and theories of personality | 61 |
20 | Applying Freudian analysis | 65 |
21 | Freud and psychoanalysis | 70 |
22 | Nature versus nurture | 72 |
23 | The dramaturgical model of self-presentation | 75 |
24 | Social interaction | 77 |
25 | Non-verbal codes | 80 |
26 | The functions of non-verbal communication | 84 |
27 | A vocabulary of non-verbal behaviour | 86 |
28 | The social determinants of interpersonal communication | 90 |
29 | Transactional analysis | 93 |
30 | Gender and interpersonal communication | 95 |
31 | 'Male' and 'female' talk | 100 |
32 | Language | 102 |
33 | Narrative and language | 104 |
34 | Language change I | 107 |
35 | Language change II | 110 |
36 | Power in groups | 111 |
37 | Leadership and groups | 114 |
38 | Effective communication practice | 121 |
39 | Research methods | 125 |
40 | Feminist research | 130 |
41 | Undertaking research ethically | 134 |
42 | Internet research | 139 |
43 | Effective writing | 145 |
44 | Clarity in writing I | 148 |
45 | Clarity in writing II | 152 |
46 | Original writing | 154 |
47 | Writing style | 156 |
48 | Making effective oral presentations | 158 |
49 | Impressive communication | 161 |
50 | Rhetoric | 166 |
51 | The trouble with rhetoric | 169 |
52 | Summing up | 171 |
53 | Communication problems (real and contrived) | 172 |
54 | Definitions of culture | 177 |
55 | Ideology | 180 |
56 | High culture | 182 |
57 | High and low culture | 184 |
58 | The Two Cultures debate persists | 187 |
59 | Popular culture and the test of time | 191 |
60 | The canon | 194 |
61 | Cultural capital, habitus, popular culture and high culture | 199 |
62 | From Marx to Marxism | 201 |
63 | Marxism | 205 |
64 | Using semiotics to read patriarchy | 208 |
65 | Feminism | 212 |
66 | Post-feminism: definitions | 215 |
67 | Post-feminism: applications | 216 |
68 | Lyotard and postmodernism | 219 |
69 | The implications of postmodernism for writing | 222 |
70 | Postmodernist readings | 225 |
71 | Postcolonialism and Orientalism | 227 |
72 | Postcolonialist readings and imagined communities | 229 |
73 | The landscape as text | 231 |
74 | The cityscape as text | 233 |
75 | Reading everyday life I | 239 |
76 | Reading everyday life II | 242 |
77 | The human figure as text I | 244 |
78 | The human figure as text II | 246 |
79 | Gender as text | 249 |
80 | Celebrity as text I | 251 |
81 | Celebrity as text II | 253 |
82 | Reading the media | 256 |
83 | Readings of place | 259 |
84 | Society as text | 262 |
85 | Theories of communication I | 265 |
86 | Theories of communication II | 269 |
87 | Theories of communication III | 272 |
88 | The trouble with models | 276 |
89 | Can process and semiotic models be combined? | 279 |
90 | The age of anxiety | 281 |
91 | Globalisation | 283 |
92 | The mediatised life | 286 |
93 | Technology as culture | 294 |
94 | Communication through technology | 297 |
95 | Communication technology | 301 |
96 | The technologically mediated self | 307 |
97 | Communication and socialisation I | 311 |
98 | Communication and socialisation II | 313 |
99 | Communication and socialisation III | 317 |
100 | The reputation of communication professionals | 319 |
Ends (and beginnings) | 321 | |
Glossary | 324 | |
References | 329 | |
Index | 340 |
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