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Book Categories |
1 | Schools and the public: a historical context | 1 |
2 | Schools and the media: getting the relationship right | 18 |
3 | Public relations | 25 |
4 | News releases: getting the message across | 36 |
5 | Coping with crisis | 47 |
6 | Managing the message | 60 |
7 | In the front line | 72 |
8 | Righting the wrong | 81 |
9 | Sharing the vision | 91 |
App. 1: Case Studies | 97 | |
App. 2 | School inspection | 107 |
App. 3 | Contact details for UK media regulatory bodies | 114 |
Bibliography | 116 | |
Index | 118 |
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