Marketing Communication Book

2 Ratings

Marketing Communication, , Marketing Communication

3.5 out of 5 stars based on 2 reviews

Marketing Communication
Written by author Richard J. Varey
Published by Taylor & Francis, Inc., November 2001
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relation

Buy Digital USD$99.99

List of figures
List of case studies
List of boxes
List of tables
Structure of the book
Preface
1 An introduction to marketing communication 1
2 A communication concept for communicating 18
3 Consumer behaviour and communication 41
4 Marketing communication ideology 72
5 Managing with stakeholders in mind 95
6 Intercultural communication 112
7 The marketing mix as social communicator 125
8 The brand communicator 149
9 Selecting media for communicating 165
10 Identity, image, and reputation 192
11 Internal marketing communication 212
12 Relationship marketing 230
13 Integrated marketing communication 249
14 Advertising as communicating 268
15 Communication strategies and objectives 287
16 Planning, evaluating, and controlling the marketing communication system and programme 303
17 Professionalism 324
18 Contemporary marketing communication, corporate communication, and ... the future? 342
Bibliography 360
Index 378

Title: Marketing Communication

Manufacturer:

Informa PLC

Item Number: 9780415230407

Publication Date: November 2001

Number: 1

Product Description: Marketing Communication

Universal Product Code (UPC): 9780415230407

WonderClub Stock Keeping Unit (WSKU): 9780415230407

Rating: 3.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/04/07/9780415230407.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 13 - Jun 12 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9297 total ratings)

Question Concerning Marketing Communication

Ask a Question about Marketing Communication

No Question found!

Read Reviews for Marketing Communication Write review

James Black

reviewed Marketing Communication on January 26, 2015

Marketing Communication

I really enjoyed it...Most of it was really easy to comprehend, but still, interesting.
It is very good for those who want to revise, after good holidays... Even though,I know math, there were some interesting details that teachers omit explaining and make us remember as is, but covered in the book. LIKED IT))

You must be logged in to add to Wishlist

Marketing Communication Book

Book Categories

Authors

Informa PLC

Question Concerning Marketing Communication

Read Reviews for Marketing Communication Write review

Login

Complaints

Blog

Games

Digital Media

Souls

Obituary

Contact Us

FAQ

You must be logged in to add to Wishlist

This item is in your Wish List

This item is in your Collection

This Item is in Your Inventory

You must be logged in to review the products

Add Marketing Communication, , Marketing Communication to the inventory that you are selling on WonderClub

Add Marketing Communication, , Marketing Communication to your collection on WonderClub

	List of figures
	List of case studies
	List of boxes
	List of tables
	Structure of the book
	Preface
1	An introduction to marketing communication	1
2	A communication concept for communicating	18
3	Consumer behaviour and communication	41
4	Marketing communication ideology	72
5	Managing with stakeholders in mind	95
6	Intercultural communication	112
7	The marketing mix as social communicator	125
8	The brand communicator	149
9	Selecting media for communicating	165
10	Identity, image, and reputation	192
11	Internal marketing communication	212
12	Relationship marketing	230
13	Integrated marketing communication	249
14	Advertising as communicating	268
15	Communication strategies and objectives	287
16	Planning, evaluating, and controlling the marketing communication system and programme	303
17	Professionalism	324
18	Contemporary marketing communication, corporate communication, and ... the future?	342
	Bibliography	360
	Index	378