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| List of figures | ||
| Acknowledgments | ||
| Introduction | 1 | |
| 1 | Understanding women's magazines | 6 |
| 2 | Post-Fordism, post-feminism and the 'new woman' in late twentieth-century Britain | 26 |
| 3 | The empires strike back: from Fordism to post-Fordism in the British magazine industry | 39 |
| 4 | Who's that girl?: advertising, market research and the female consumer in the 1980s | 56 |
| 5 | Seriously glamorous or glamorously serious?: working out the 'working woman' | 79 |
| 6 | 'What women want under the covers': new markets and the 'new woman' in the 1980s | 95 |
| 7 | 'Marie Claire - c'est moi!': magazine editors, cultural intermediaries and the 'new middle class' | 118 |
| 8 | Desperately tweaking Susan: the business of women's magazines in the 1990s | 132 |
| 9 | Conclusions | 153 |
| Notes | 159 | |
| Bibliography | 166 | |
| Index | 181 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Matthew Sarratt
reviewed Understanding Women's Magazines: Publishing, Markets and Readerships on June 23, 2014
Understanding Women's Magazines: Publishing, Markets and Readerships
My take on it: This book is organized around standard nonfiction writing themes (e.g., profiles, place, science & nature), Each section repeats the following recipe: example stories falling into two categories: personal essay and literary journalism (hence the "I & Eye" subtitle) The sections wrap up with a smattering of craft essays by authors who are well-known for writing in their corollary subject. Tracy Kidder, Phillip Lopate and Scott Russell Sanders, for example, write the craft essays ending the section labeled "Portraits".
It's a great collection. the craft essays are a great writer's resource and the essays are moving my reading in new directions; I'm finding lots of wonderful new-to-me authors here.
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Add Understanding Women's Magazines: Publishing, Markets and Readerships, Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Understanding Women's Magazines: Publishing, Markets and Readerships to the inventory that you are selling on WonderClubX
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Add Understanding Women's Magazines: Publishing, Markets and Readerships, Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Understanding Women's Magazines: Publishing, Markets and Readerships to your collection on WonderClub |