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The modern society of consumption is a society of fashion. Fashion has extended its influence over various fields of social life and, together with taste, become central to our understanding of the inner dynamics of any modern society. The Sociology of Taste looks at the role of taste - or the aesthetic reflection - in society at large and in modern society in particular. Taking case studies from social life, for example eating and food culture, it illustrates the role of fashion in the formation of collective taste.
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David Ficocelli
reviewed The sociology of taste on October 24, 2019
The sociology of taste
Tracking fashion and eating habits to unravel the changes in 'taste' has been highlight of the book. Although Gronow shows how various thinkers like Simmel and Bourdieu among others trying to solve the antinomy set forth by Kantian aesthetics, the sociological analysis of power dynamics through Bourdieu's 'distinction' seems lacking especially at the end of the book, where ideas get overly fixated and Simmel and his critics. An enjoyable read for anyone interested in the relation between the social and the aesthetic.
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