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| List of figures | ||
| List of tables | ||
| Notes on editors and contributors | ||
| Preface | ||
| Foreword | ||
| Acknowledgements | ||
| Abbreviations | ||
| Map | ||
| 1 | Caribbean tourism marketing, management and development strategies | 1 |
| 2 | The Caribbean Tourism Organization in historical perspective | 20 |
| Pt. I | Tourism marketing and management | |
| 3 | Tourism in the Bahamas - an appraisal | 31 |
| 4 | The Jamaican tourist industry: domestic economic growth and development | 41 |
| 5 | Tourism and taxes: the case of Barbados | 58 |
| 6 | Tourism product development and marketing in St Lucia | 69 |
| 7 | Formulating tourism development strategy in Trinidad and Tobago | 78 |
| 8 | The sociopolitical implications of tourism development in Guyana | 88 |
| 9 | Tourism in socialist Cuba | 100 |
| Pt. II | Sectoral issues | |
| 10 | Cruise industry outlook in the Caribbean | 113 |
| 11 | Health-care tourism in the Caribbean | 122 |
| 12 | Innovation and the future of Caribbean tourism | 129 |
| 13 | Heritage tourism and the myth of Caribbean paradise | 143 |
| 14 | Managing for excellence in Caribbean hotels | 147 |
| 15 | Integrating tourism and agricultural development | 155 |
| 16 | The new tourism in the Caribbean: reappraising market segmentation | 167 |
| Pt. III | The impact of US and EC policies | |
| 17 | US trade policy and tourism development in the Caribbean | 181 |
| 18 | The tourism sector and Lome IV | 197 |
| Pt. IV | Caribbean tourism in the year 2000 | |
| 19 | The Caribbean Tourism Organization's role in Caribbean tourism development towards the year 2000 | 205 |
| 20 | Caribbean tourism in the year 2000 | 220 |
| 21 | Conclusion | 236 |
| Bibliography | 246 | |
| Author index | 257 | |
| Corporate index | 259 | |
| Subject index | 261 |
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| $99.99 | Digital |
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Add Tourism Marketing and Management in the Caribbean, The Caribbean has long been idealized for its sun-drenched sand and azure seas. Indeed, this area now has the largest regional tourism industry in the world amongst developing countries. The marketing and management strategies underpinning this rapidly ex, Tourism Marketing and Management in the Caribbean to the inventory that you are selling on WonderClubX
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Add Tourism Marketing and Management in the Caribbean, The Caribbean has long been idealized for its sun-drenched sand and azure seas. Indeed, this area now has the largest regional tourism industry in the world amongst developing countries. The marketing and management strategies underpinning this rapidly ex, Tourism Marketing and Management in the Caribbean to your collection on WonderClub |