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List of illustrations | ||
Acknowledgements | ||
Introduction | 1 | |
Pt. I | Travels of the suit | 9 |
1 | Cultural narratives of the suit | 11 |
2 | Ethnicized consumption | 25 |
Pt. II | Design narratives | 37 |
3 | Pioneering fashion entrepreneur: Geeta Sarin | 41 |
4 | Second-generation design globalizer: Bubby Mahil | 56 |
5 | Selling the nation: revivalist Indian designer Ritu Kumar | 68 |
6 | Selling art clothes in classed markets | 83 |
Conclusion: national elites versus diaspora design entrepreneurs | 93 | |
Pt. III | Suit marketers | 99 |
7 | Daminis: a commercial community mama's shops | 103 |
8 | Networking marketers of ready-made suits | 115 |
Pt. IV | Sewing cultures: sketching and designing | 131 |
9 | Diasporic sina-prona: sewing and patterning cultures | 134 |
10 | Designing diasporas through sketches | 142 |
Conclusion: disruptive markets from the margins | 169 | |
Glossary | 174 | |
Notes | 176 | |
Bibliography | 185 | |
Index | 190 |
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