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Dangerous Designs: Asian Women Fashion the Diaspora Economies Book

Dangerous Designs: Asian Women Fashion the Diaspora Economies
Dangerous Designs: Asian Women Fashion the Diaspora Economies, Dangerous Designs tells the story of Asian fashion in the West, and describes how Asian dress has become culturally charged and powerfully coded, defining contemporary cultural and economic borders., Dangerous Designs: Asian Women Fashion the Diaspora Economies has a rating of 4 stars
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Dangerous Designs: Asian Women Fashion the Diaspora Economies, Dangerous Designs tells the story of Asian fashion in the West, and describes how Asian dress has become culturally charged and powerfully coded, defining contemporary cultural and economic borders., Dangerous Designs: Asian Women Fashion the Diaspora Economies
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  • Dangerous Designs: Asian Women Fashion the Diaspora Economies
  • Written by author P. Bhachu
  • Published by Taylor & Francis, Inc., December 2003
  • Dangerous Designs tells the story of Asian fashion in the West, and describes how Asian dress has become culturally charged and powerfully coded, defining contemporary cultural and economic borders.
  • In late-1990s Britain, the salwaar-kameez or 'Punjabi suit' emerged as a high-fashion garment. Popular both on the catwalk and on the street, it made front-page news when worn by Diana, Princess of Wales and by Cherie Booth, the wife of UK Prime Minister
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Authors

List of illustrations
Acknowledgements
Introduction1
Pt. ITravels of the suit9
1Cultural narratives of the suit11
2Ethnicized consumption25
Pt. IIDesign narratives37
3Pioneering fashion entrepreneur: Geeta Sarin41
4Second-generation design globalizer: Bubby Mahil56
5Selling the nation: revivalist Indian designer Ritu Kumar68
6Selling art clothes in classed markets83
Conclusion: national elites versus diaspora design entrepreneurs93
Pt. IIISuit marketers99
7Daminis: a commercial community mama's shops103
8Networking marketers of ready-made suits115
Pt. IVSewing cultures: sketching and designing131
9Diasporic sina-prona: sewing and patterning cultures134
10Designing diasporas through sketches142
Conclusion: disruptive markets from the margins169
Glossary174
Notes176
Bibliography185
Index190


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