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This text offers comprehensive coverage of current marketing management concepts and issues such as globalization, information age economy, ethics, and the environment. Each chapter opens with a scenario that introduces students to the topic, a margin glossary throughout defines special terms, and end-of-chapter discussion questions and exercises test students' understanding of the material.
The supplementary casebook, which may be used with any marketing text, provides timely, relevant studies of organizations in a wide range of industries.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Calvin Woolfolk
reviewed Strategic marketing management on August 20, 2014
Strategic marketing management
My first text book which give me fundamental and broad knowledge about strategic management and policy.
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