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Acknowledgments IX
Preface to the Paperback Edition XI
Foreword XIII
Introduction 1
Part 1 The Fidelity Swap
Prologue 7
Chapter 1 The Fidelity Swap 13
Chapter 2 Fidelity Versus Convenience 26
Chapter 3 The Trade-Off, the Belly, and the Mirage 43
Chapter 4 When Andy Gove Meets Trip Hawkins 55
Part 2 Winners and Losers
Chapter 5 Super-Fidelity 67
Chapter 6 Super-Convenience 83
Chapter 7 The Worst Place to Be 100
Chapter 8 The Worst Thing to Try 121
Part 3 The Trade-Off In Practice
Chapter 9 Innovation 141
Chapter 10 Disasters 156
Chapter 11 Opportunity 176
Chapter 12 Strategy 189
Chapter 12.5 Personal Strategy 199
Notes 203
Index 209
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Brent Jose
reviewed Trade-Off: Why Some Things Catch On, and Others Don't on December 20, 2016
Trade-Off: Why Some Things Catch On, and Others Don't
Well written book describing "the fidelity swap" which is a tool for guiding product decisions based on trading off between high fidelity experiences and convenience. He provides good examples to demonstrate his concept and goes into how this concept applies to marketplace strategy. Worth reading if you're involved in shaping products.
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Add Trade-Off: Why Some Things Catch On, and Others Don't, Why did the Razr ruin Motorola? Why does Wal-Mart dominate rural and suburban America but falter in large cities? Why did Starbucks stumble just when it seemed to reach for the stars? The answer lies in he underlying tension between fidelity (the quali, Trade-Off: Why Some Things Catch On, and Others Don't to the inventory that you are selling on WonderClubX
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Add Trade-Off: Why Some Things Catch On, and Others Don't, Why did the Razr ruin Motorola? Why does Wal-Mart dominate rural and suburban America but falter in large cities? Why did Starbucks stumble just when it seemed to reach for the stars? The answer lies in he underlying tension between fidelity (the quali, Trade-Off: Why Some Things Catch On, and Others Don't to your collection on WonderClub |