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End of Detroit: How the Big Three Lost Their Grip on the American Car Market Book

End of Detroit: How the Big Three Lost Their Grip on the American Car Market
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End of Detroit: How the Big Three Lost Their Grip on the American Car Market, An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America's automobile industry. In the 1990s, Detroit's Big Three automobile companies were riding high. The introduction of the minivan and the , End of Detroit: How the Big Three Lost Their Grip on the American Car Market
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  • End of Detroit: How the Big Three Lost Their Grip on the American Car Market
  • Written by author Micheline Maynard
  • Published by Crown Publishing Group, 9/23/2003
  • An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America's automobile industry. In the 1990s, Detroit's Big Three automobile companies were riding high. The introduction of the minivan and the
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Book Categories

Authors

Ch. 1 How Detroit lost its grip 10
Ch. 2 A fallen comrade 34
Ch. 3 Two paths to the same conclusion 58
Ch. 4 Journey from the inside out 92
Ch. 5 Hot dogs, apple pie and Camry 115
Ch. 6 The challenger 144
Ch. 7 Nibbling from the bottom and the top 171
Ch. 8 Detroit south 199
Ch. 9 The end of Detroit 231
Ch. 10 What do customers really want? 271
Epilogue : the world in 2010 295
A five-point manifesto for fixing Detroit's problems 314


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End of Detroit: How the Big Three Lost Their Grip on the American Car Market, An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America's automobile industry.

In the 1990s, Detroit's Big Three automobile companies were riding high. The introduction of the minivan and the , End of Detroit: How the Big Three Lost Their Grip on the American Car Market

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End of Detroit: How the Big Three Lost Their Grip on the American Car Market, An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America's automobile industry.

In the 1990s, Detroit's Big Three automobile companies were riding high. The introduction of the minivan and the , End of Detroit: How the Big Three Lost Their Grip on the American Car Market

End of Detroit: How the Big Three Lost Their Grip on the American Car Market

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End of Detroit: How the Big Three Lost Their Grip on the American Car Market, An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America's automobile industry.

In the 1990s, Detroit's Big Three automobile companies were riding high. The introduction of the minivan and the , End of Detroit: How the Big Three Lost Their Grip on the American Car Market

End of Detroit: How the Big Three Lost Their Grip on the American Car Market

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