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Book Categories |
List of figures | ||
List of tables | ||
Preface | ||
Pt. I | The Macroeconomic Environment | 1 |
Ch. 1 | Globalisation | 3 |
Ch. 2 | The economic environment | 23 |
Ch. 3 | Measuring economic performance | 49 |
Pt. II | The Theory of the Firm and Competitive Strategy | 69 |
Ch. 4 | Business objectives | 71 |
Ch. 5 | Demand estimation and forecasting | 106 |
Ch. 6 | Production and cost estimation | 140 |
Ch. 7 | Pricing in theory and practice | 171 |
Ch. 8 | Non-price competition | 195 |
Ch. 9 | Managerial decisions and the firm's competitive strategy | 224 |
Pt. III | Investment Decisions | 239 |
Ch. 10 | Investment appraisal | 241 |
Ch. 11 | Investment appraisal under risk and uncertainty | 277 |
Ch. 12 | Public sector decisions | 306 |
App | Discount tables and the normal distribution table | 333 |
Index | 340 |
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