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| Foreword | ||
| Preface: By Leaps and Bounds | ||
| Acknowledgements | ||
| 1 | Beyond the Text, No Salvation | 1 |
| 2 | Are You a Surveyor or a Daydreamer? Developing a Behavioural Typology of Railway Users | 13 |
| 3 | A Star is Born: Defining Visual Recognition for Credit du Nord | 40 |
| 4 | Refusing Euphoria: A Disagreement among Pharmaceutical Companies and General Practitioners | 73 |
| 5 | 'I Love, I Love, I Love ...': Automotive Advertising and Consumer Value Systems | 108 |
| 6 | The Contribution of Structural Semiotics to the Design of a Hypermarket | 138 |
| 7 | IBM and Apple's Logo-Centrism | 165 |
| Notes | 195 | |
| Selected Bibliography of Semiotics | 216 | |
| Index | 221 |
| Price | Condition | Delivery | Seller | Action |
| $155.00 | Digital |
| WonderClub |
James Glaser
reviewed Semiotics, Marketing And Communication on April 25, 2020
Semiotics
The problem: I just can't keep my attention on this. Abandoned, this day of 3 August 2013.
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