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Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
| Price | Condition | Delivery | Seller | Action |
| $205.95 | Digital |
| WonderClub |
Matt Blanchard
reviewed Business marketing management on May 19, 2017
Business marketing management
If a no star rating were available I would have chosen that. I am the Director of Marketing for a national company and this book is completely unreadable. Excessively descriptive and complex where simple and straightforward would suffice. This book is a great way to turn students off of an amazing area of study. I do not recommend for any college course other than maybe "The art of killing a topic in as many words possible." They nailed that.
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