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PART I. DISCOVERING THE EVENT HORIZON 1. The Schwarzschild Radius 2. The Increasing Market Complexity 3. The Changing Market Dynamics 4. The Changing Communications Model 5. Understanding the Disconnect 6. Strategic Mistakes 7. Missed Opportunities PART II. CLOSING THE GAP 8. Alignment as a Core Strategy 9. Conceptualizing the Ecosystem 10. Discovering the Holy Grail 11. Enabling the Ecosystem PART III. IMPLEMENTING THE BUYER-CENTRIC REVENUE MODEL 12. Understanding the Model 13. Integrated Pipeline Management PART IV. IMPLEMENTING THE VALUE-CENTRIC COMMUNICATIONS MODEL 14. Understanding the Model 15. Adopting the VCCM 16. Building a Value Map 17. Optimizing the Sanctioned Content CONCLUSION. THE OPPORTUNITY FOR MARKETING
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Tiffany Horne
reviewed Escaping the black hole on November 26, 2014
Escaping the black hole
9
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Add Escaping the black hole, A fourth of all B2B marketing and sales resources are wasted on misguided initiatives and activities. As much as 80 to 90 percent of the content produced by marketing is considered useless by salespeople. And only 29 percent of a B2B salesperson's time is, Escaping the black hole to the inventory that you are selling on WonderClubX
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Add Escaping the black hole, A fourth of all B2B marketing and sales resources are wasted on misguided initiatives and activities. As much as 80 to 90 percent of the content produced by marketing is considered useless by salespeople. And only 29 percent of a B2B salesperson's time is, Escaping the black hole to your collection on WonderClub |
