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International marketing Book

International marketing
International marketing, , International marketing has a rating of 4.5 stars
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International marketing, , International marketing
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  • International marketing
  • Written by author Michael R. Czinkota,Ilkka A. Ronkainen
  • Published by Mason, Ohio : Thomson/South-Western, c2004., 2003/06/21
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Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.


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