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1. Advertising from a Marketing Communications Perspective
2. The Research Foundation I: Understanding Clients and Buyers
3. The Research Foundation II: Market, Product, and Competitive Analyses
4. Equity, Problems, Opportunities, and Objectives
5. Building the Marketing Communication Strategy
6. Developing a Creative Strategy that Moves People
7. Media Strategy and Tactics
8. Related Marketing Communication Mix
9. Enhancing the Marketing Communication Mix
10. Evaluating the Effectiveness of the Campaign
11. Preparing the Plans Book
12. Preparing a Winning Presentation
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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reviewed Advertising Campaign Strategy on March 14, 2015
Advertising Campaign Strategy
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