Professional Communication: The Corporate Insider's Approach to Business Communication Book

Introduction: Placing Professional Communication in Perspective
Part I: THE DISCIPLINE AND ART OF PROFESSIONAL COMMUNICATION
1.Purpose: Deciphering the Creative Possibilities
2.Audience: Bringing Business Communities Into Focus
3.Facts: Attending to the Sociology of Business Information
4.Arrangement: Ordering and Visualizing Business Information
5.Reasoning: Framing the Sound Business Argument
6.Language And Readability: Thinking Out Into Language
7.The Rhetoric Of Grammar And Style: Orchestrating the Sounds Words Make on Paper
Part II. THE METHODS OF PROFESSIONAL COMMUNICATION
8.One-on-One and Group Meetings: Making the Human Moment Purposeful
9.Formal Presentations: Being Understood, Accepted, and Remembered
10.E-mail : Securing the Great Link in Daily Business
11.Memos: Relaying the Voice of Management
12.Business Letters: Reasserting Our Innate Linguistic and Decision-Making Abilities
13.The Long Report: Negotiating a Complexity of Purpose, Audience, and Design
14.Procedures: Doing the Work of Business
15.Resumes: Realizing the Rhetoric of Personal Advocacy
Appendix