Business marketing management Book

PART ONE. THE ENVIRONMENT OF BUSINESS MARKETING 1. A Business Marketing Perspective 2. The Business Market: Perspectives on the Organizational Buyer 3. Organizational Buying Behavior PART TWO. MANAGING RELATIONSHIPS IN BUSINESS MARKETING 4. Relationship Strategies for Business Markets 5. E-Commerce Strategies for Business Markets 6. Supply Chain Management PART THREE. ASSESSING MARKET OPPORTUNITIES 7. Segmenting the Business Market 8. Organizational Demand Analysis PART FOUR. FORMULATING BUSINESS MARKETING STRATEGY 9. Business Marketing Planning: Strategic Perspectives 10. Business Marketing Strategies for Global Markets 11. Managing Products for Business Markets 12. Managing Innovation and New Industrial Product Development 13. Managing Services for Business Markets 14. Managing Business Marketing Channels 15. Pricing Strategy for Business Markets 16. Business Marketing Communications: Advertising and Sales Promotion 17. Business Marketing Communications: Managing the Personal Selling Function PART FIVE. EVALUATING BUSINESS MARKETING STRATEGY AND PERFORMANCE 18. Controlling Business Marketing Strategies Cases