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For upper-level undergraduate or MBA core courses in Marketing Management.This text reflects the dynamic environment inhabited by today's marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in future courses or professional work.
| Price | Condition | Delivery | Seller | Action |
| $121.00 | Digital |
| WonderClub |
Leo Calica
reviewed Marketing management on October 18, 2018
Marketing management
Though this book seems to be unnecessarily thick, I still believe it is a well-structured textbook and knowledge introduced is very significant. It is quite valuable for people who want to learn fundamental marketing knowledge from scratch.
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