The Role of a CMO at a Law Firm: Leading Marketing Executives on Developing Marketing Campai... Book

Chapters Include:

1. Allen Fuqua, CMO, Winstead PC—"It's Not about Us, It's About Them"

2. Carol Todd Thomas, CMO, Jones Walker—"Meeting the Marketing Needs of Today's Law Firms"

3. Dona Siebler Stohler, Chief Marketing and Business Development Officer, Ice Miller LLP—"Marketing and Business Development: Two Key Focus Areas for Law Firm CMOs"

4. Jennifer R. Rupkey, Director, Client Development, Michael Best & Friedrich LLP—"Evolving Responsibilities and Strategies for the Law Firm CMO"

5. Erin Corbin Meszaros, CMO, Powell Goldstein LLP—"Building a Strong Plan, and a Team to Push it Forward"

6. Michael R. Ralston, Director, Marketing and Business Development, Vedder Price PC—"Strategies and Challenges for Law Firm CMOs"

7. Deborah Roth Grabein, Director, Marketing, Andrews Kurth LLP—"Unique Challenges and Opportunities for a Law Firm CMO"

8. Michael A. Webb, Director, Marketing and Business Development, Gardere Wynne Sewell LLP—"The Continuing Evolution of Law Firm Marketing"

9. Paris A. Gunther, Director, Marketing, Wilson Elser Moskowitz Edelman & Dicker LLP—"A Brief Look at the Past and Future"

Appendices Include:
Appendix A: The Five Primary Functions within a Law Firm’s Marketing and Business Development Organization
Appendix B: Job Description: Assistant Graphic Designer
Appendix C: Job Description: Senior Graphic Designer
Appendix D: Job Description: Marketing and Business Development Specialist
Appendix E: Job Description: Marketing Administrator and EventsCoordinator
Appendix F: Bio Data Form
Appendix G: Individual Marketing Plan
Appendix H: Marketing Department Business Plan
Appendix I: Business Planning Guide
Appendix J: Business Development and Marketing Research Request
Appendix K: Practice/Industry Group Marketing Action Plan