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Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship Book

Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship
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Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship, Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obliga, Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship
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  • Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship
  • Written by author Edmund M. Burke
  • Published by ABC-CLIO, Incorporated, 2/28/2005
  • Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided "community relations" programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obliga
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1 With apologies to James Carville ... : "it's the behavior, stupid" 1
2 The case for change 11
3 The faces of activism 29
4 Step one : you start with a vision - a social vision 45
5 Step two : abandon the command and control style of managing external affairs 57
6 Step three : use the CACDIC strategy 69
7 Step four : who are our external stakeholders and what do they value? 79
8 Step five : what are the characteristics of our relationships? 91
9 Preparing managers for the new thing 101
10 The stakeholder relations plan 121
11 The site community strategy : a responsibility of the facility manager 123
12 The site community strategy, continued 139
13 The societal strategy - the CEO's responsibility 155


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Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship, Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obliga, Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship

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Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship, Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obliga, Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship

Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship

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Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship, Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obliga, Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship

Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship

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