|
|
Sold Out
Book Categories |
Preface
Chapter 1 Politics Is Communication
Campaigning During the Iraq War
Politics and Political Power
The Role of Communication
The U.S. Presidency
The Outline for This Book
My Goals for This Book
Chapter 2 The Long Campaign
The Role of Political Parties
The Role of Special Interest and Lobbying Groups
Gender Politics
An Expanded Role for Political Consultants
Mass-Mediated Politics
Chapter 3 Political Socialization
The Role of the Family
Schools and Civic Education
The Relationship of Church and State
The Mass Media
The Agenda-Setting Function of the Press
The Formation of Ideology
Chapter 4 Crafting Political Images
Creating an Image
Dimensions of Image
The Power of Public Discourse
Chapter 5 How the News Media Shape Political Campaigns
The Primary Sources of Political News
The Agenda-Setting Function of the News Media
The Campaign News Environment
The Content of Campaign News
Planting Seeds of Cynicism and Doubt
Chapter 6 Political Advertising
Parades, Banners, and Buttons
Newspaper Display Advertisements
The Advent of Radio
The Television Campaign
Direct Mail Advertising
Telephone Advertising
Advertising Strategies
What Political Advertising Can Achieve
Negative Attack-Style Advertisements
The Consequences of Negative Advertising
Chapter 7 Telling the People What They Want to Hear: The Importance of Public Opinion Polls
The History of Political Polling
The Polls and Campaign Strategy
Let the Consumer Beware
Conducting the Polls
Interpreting and Reporting the Results
The Costs of Anonymity
The Mandate of Public Opinion
Chapter 8 The Impact of New Communications Technologies on Political Campaigns
The Internet
The Internet and Political Campaigns
Accessing News Online
Cyberspace and the Public Sphere
Chapter 9 Televised Campaign Debates
Are Televised Debates "Real" Debates?
The Effects of Debates on Voter Knowledge and Voting Behavior
The "Spin"
The "Appearance of Rationality"
Chapter 10 Financing Campaigns: The Relationship Between Money and Politics
Campaign Contribution Controversies in Recent Campaigns
The Bipartisan Campaign Reform Act of 2002
Politics As Usual
Only the Wealthy Need Apply
Campaign Finance Reform
Chapter 11 Campaigning and Governing
Campaigns Breed Cynicism
Contemporary Political Practices May Result in Flawed Policy Making
Divisive Political Discourse Undermines Attempts to Achieve National Unity
Lobbyists and Special Interest Governance
The Politics of Character and the Search for Scandal
The Legacy of the Politics of Scandal
Conclusion
Chapter 12 The Crisis in American Democracy
Political Cynicism Is Common
The Causes of Political Cynicism
Liberty, Civility, and Trust
Reinventing Politics in America
Finding Your Voice
Suggested Political Reforms
Conclusion
Works Cited
Index
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Todd Manny
reviewed Uncivil Wars: Political Campaigns in a Media Age on December 08, 2008 Uncivil Wars
Really good view of Politics through media. A textbook that I will keep, because Hollihan does a wonderful job of presenting our current media through a historical context.
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Uncivil Wars: Political Campaigns in a Media Age
X
This Item is in Your Inventory
Uncivil Wars: Political Campaigns in a Media Age
X
You must be logged in to review the productsX
X
X
Add Uncivil Wars: Political Campaigns in a Media Age, Uncivil Wars: Political Campaigns in a Media Age engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign stra, Uncivil Wars: Political Campaigns in a Media Age to the inventory that you are selling on WonderClubX
X
Add Uncivil Wars: Political Campaigns in a Media Age, Uncivil Wars: Political Campaigns in a Media Age engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign stra, Uncivil Wars: Political Campaigns in a Media Age to your collection on WonderClub |
