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Preface v
Rhetoric in Theory 1
The Rhetorical Tradition 3
Defining Rhetoric 3
Rhetoric in Practice 4
The Origins of Rhetoric 5
Rhetoric in Ancient Greece 5
Rhetoric across the Ages 7
Rhetoric Today 8
Identity and Power 9
Visual and Material Symbols 9
The Public and Democracy 10
Rhetoric and the Audience 11
The Audience's Role 11
Classical Strategies for Thinking about Audiences 12
"Reading" an Audience 12
Timing 13
Are Audiences Made or Found? 13
From Audiences to Publics 14
Defining a Public Audience 15
Three Ways of Talking about Publics 16
Adapting to Audiences and Publics 17
What Is Adaptation? 18
How to Adapt 19
The Role of Language 19
Choosing Rhetorical Language 20
The Power of Language 20
Ethics, Audiences, and Publics 21
Situations and Speech Types 24
Aristotle's ThreeTypes of Speeches 25
Cicero and the Speaker's Intent 26
Looking beyond Classifications 28
Lloyd Bitzer and the Rhetorical Situation 28
Michael McGee and the Cultural Context 29
Rhetoric in Action 33
Argument and Persuasion 35
Proofs: Ways of Being Persuasive 35
Logos 36
Ethos 38
Pathos 39
Topoi: Tools for Discovering Arguments 40
General Topoi 41
Special Topoi 42
Stock Issues 44
Presumption and Burden of Proof 44
Legal Stock Issues 46
Policy Stock Issues 46
Fallacies 47
Challenging Traditional Rhetoric 50
Kenneth Burke and a New Definition of Rhetoric 50
Burke and Identification 53
Organization 55
Organizational Patterns 55
Parts of a Speech 57
Sample Speech 58
Style 62
Figures 62
Antithesis 62
Repetition 63
Progression (Klimax) 65
Other Figures 65
Tropes 66
Metonymy 67
Synecdoche 68
Metaphor 68
Why Tropes Matter 69
Rhetoric in Contemporary Life 71
Rhetoric and Public Speaking 71
Rhetoric and Online Communication 72
Ethos and Online Presentation 72
Online Organization 73
Rhetoric and Reasonable Politics 73
Glossary 75
Notes 78
Index 80
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Add Essential Guide to Rhetoric, Gaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical , Essential Guide to Rhetoric to the inventory that you are selling on WonderClubX
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Add Essential Guide to Rhetoric, Gaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical , Essential Guide to Rhetoric to your collection on WonderClub |