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Book Categories |
Preface | 1 |
I. The Hew American Economy | 7 |
1. A Brief History of Information | 17 |
2. Iron Laws of Information | 26 |
3. Profiting from the Iron Laws | 30 |
4. Competing in Moore Time | 34 |
5. The Internet Model | 39 |
6. The Hubble Effect | 42 |
7. Konosuke Matsushita's Golden Rule | 45 |
8. The Future: The Information Entrepôt | 48 |
9. The Four Keys to Value Creation | 57 |
10. Internet Madness | 66 |
11. A New General Theory | 74 |
II. How Money Will Be Made and Lost in the Twenty-first | |
Century | 77 |
12. The Big Bang | 80 |
13. Black Hole in Cyberspace | 84 |
14. Event Horizon | 90 |
15. The Dead Zone | 94 |
16. Market Physics | 100 |
17. Entropy and the Internet | 104 |
18. The Living Room Revolution | 107 |
19. The Collapse of Standards | 113 |
20. The End ofMass Markets | 116 |
21. Approaching Terminal Velocity | 118 |
22. Power Shift | 121 |
23. The Singularity | 123 |
24. Dematerialization | 129 |
25. Virtual Sex, Real Money | 133 |
26. The Total Quality Corporation | 139 |
III. How to Secure Your Piece of the Pie | 143 |
27. The Brand War | 144 |
28. Advertising: Intimate Brands Kills Madison Avenue | 149 |
29. Financial Services: Schwab Cleans Up | 152 |
30. Network Television: Swamped by the Internet | 156 |
31. Retail: Wal-Mart Grows and Grows | 162 |
32. Computers: Dell Breaks the Moore Time Barrier | 168 |
33. Software: Goodbye, Mr. Bill? | 173 |
34. Phone Companies: The Next Penn Central | 179 |
35. Industrial Sales: Cisco Systems | 186 |
36. Intel: Where the Chips Fall? | 191 |
37. Megamerger Mania | 198 |
38. Consumer Electronics: Sony Beats the Rap | 205 |
39. Automotive: Nissan | 211 |
40. Commercial Real Estate: Cyber Termites | 225 |
41. Games: Nintendo Uber Alles | 231 |
42. The Huge Post-PC Opportunity in Wireless | 234 |
43. Agriculture: Buena Vista Uses Information to Grow Wine | 240 |
44. Network of the Future: Sprint's Big Bang | 253 |
45. Transportation: Lufthansa | 257 |
46. Fiber Optics: The Titanic Sails | 268 |
47. The TV Guide Wars | 274 |
48. Retreat from the Event Horizon: AT&T | 281 |
49. Kid Power! | 288 |
50. Building the Virtual Companies: MFS | 294 |
51. Investing in the Moore Curve: Direct Satellite | |
Services | 301 |
52. Europe: Painful Restructuring Ahead | 305 |
53. Japan: The Long Recession | 314 |
Notes | 329 |
Glossary | 355 |
Index | 361 |
Acknowledgment | 371 |
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