Women's Magazines, 1940-1960: Gender Roles and the Popular Press Book

	Foreword
	Preface
	List of Illustrations
	Introduction: Women's Magazines and Women's Roles
1	World War II	23
1	What Do the Women of America Think about War?	24
2	Women and War	26
3	Women Work for Their Country	34
4	How a Woman Should Wear a Uniform	35
5	Meet the Berckmans: The Story of a Mother Working on Two Fronts	37
6	Mothers ... Our Only Hope	44
7	Should We Draft Mothers?	48
8	War Babies	50
9	When Your Soldier Comes Home	56
2	Women and the Workplace	63
10	Women in Politics	65
11	You Can't Have a Career and Be a Good Wife	71
12	Why I Am against the Equal Rights Amendment	76
13	Why I Quit Working	82
14	Women in Flight	86
15	The Married Woman Goes Back to Work	87
3	Marriage and Motherhood	97
16	My Husband Says	100
17	Are Good Mothers 'Unfaithful' Wives?	102
18	What's on Your Mind?	106
19	Are American Moms a Menace?	108
20	Are You Too Educated to Be a Mother?	114
21	What Makes Wives Dissatisfied?	116
22	Making Marriage Work	121
23	How to Help Your Husband Get Ahead	126
24	What Is 'Normal' Married Love?	136
25	Six Rude Answers to One Rude Question	141
4	Homemaking	145
26	Starting from Scratch	146
27	Housekeeping Need Not Be Dull	149
28	The Question-Box	152
29	The Lively Art of Eating	156
30	Occupation - Housewife	161
31	Electric Mixers - Strong Right Arms	165
32	Granny's on the Pan	166
33	Your Wife Has an Easy Racket!	170
34	Is There a Plot against Women?	180
35	103 Women Sound Off!	182
36	My Love Affair with the Washing-Machine Man	189
5	Fashion and Beauty	193
37	Those Simple Little Exercises	196
38	The Mood Has Changed	198
39	Can You Date These Fashions?	199
40	Do You Make These Beauty Blunders?	202
41	What Is a 'Well-Dressed' Woman?	204
42	The Fattest Girl in the Class	211
43	The Lass with the Delicate Air	215
44	At My Age	220
45	The Line Forms Here	221
46	Accessory after the Body	223
47	Making Less of Yourself	224
48	How to Look Halfway Decent	225
6	Critiques of the Women's Magazines, 1946-1960	228
49	The Women's Magazines	229
50	The Magazines Women Read	234
51	What Every Woman Knows by Now	242
52	Up the Ladder from Charm to Vogue	247
53	Happy Little Wives and Mothers	254
54	Marriage a la Mode	258
	App: Questions for Consideration	262
	App: Suggestions for Further Reading	263
	Index	267