Rhetoric in popular culture Book

The first time I skimmed through this book on Rhetoric in Popular Culture I felt it was too naive (like it is written for high school/undergrads, and not graduate-school material), and way too American-centric, but upon being presented with the task of analyzing how rhetoric works, this was just the right book to help me understand the concepts of deciphering images. The simple and easy reading helped me grasp how rhetoric works, and if it hadn't been for this book I might have battled more with Neo-Aristotelian rhetoric, for instance. Indeed, this is an "American" guidebook, but in that way it is easy to read and simple to grasp.