Creating Understanding Book

	Introduction	7
	Acknowledgments	9
	About the Bibliographies	14
	Overview: Knowing Where You Are Going	15
Proposition 1	Involve Me, So I Can Understand	23
Proposition 2	A Link in a Long Chain	41
Proposition 3	You Know What I Mean!	50
Proposition 4	Did I Hear Right?	65
Proposition 5	Knowing What You Are Doing	82
Proposition 6	Tell Me What You Know!	98
Proposition 7	The Messenger and the Message	104
Proposition 8	Images and Reality: Who Really Is the Audience?	116
Proposition 9	How Many Audiences?	125
Proposition 10	Persuading Yourself	133
Propositions 11 and 12	The Signals We Use	144
Proposition 13	Multiplying and Extending the Message	166
Proposition 14	When Less Is More	181
Proposition 15	What Determines Media Effects?	197
Proposition 16	Hearing Through Other Ears	211
Proposition 17	Patterns to Shape Communication	234
Proposition 18	Beliefs: The Invisible Filters	251
Proposition 19	Hearing What You Want to Hear	268
Proposition 20	Because I Feel, I Know	286
Proposition 21	Change Is Not Lonely	303
Proposition 22	Communicating for Change	318
Proposition 23	Reacting to Response	337
	General Bibliography	359
	Indexes	370