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Introduction: Why numbers have always been sexy 1
Chapter 1 How this book will help you grow your business 7
Chapter 2 Targeting: Who should you talk to? 30
Chapter 3 Discover: What should you talk to customers about? 64
Chapter 4 Locate: How do you find them? 90
Chapter 5 Budget: "How much should we spend?" 122
Chapter 6 Yardsticks: How do you measure what works and what doesn't? 155
Chapter 7 Optimize: How do you do more of what works and less of what doesn't? 192
Chapter 8 The Future 217
Acknowledgments 243
Index 245
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Add Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have, Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already h, Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have to the inventory that you are selling on WonderClubX
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Add Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have, Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already h, Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have to your collection on WonderClub |