The Business of Entertainment [Three Volumes] Book

Volume I, Movies

Preface

Acknowledgments

Behind the Greenlight: Why Hollywood Makes the Films it Makes by Jeffrey Hirschberg

The Six Faces of Piracy: Global Media Distribution from Below by Ramon Lobato

KingKong.com versus LOLTheMovie.com: Toward a Framework of Corporate and Independent Online Film Production by Mary P. Erickson

Reacting Synergistically: Batman and Time Warner by Kimberly A. Owczarski

'You believe in pirates, of course . . .': Disney's Commodification and 'Closure' of Pirates of the Caribbean by Anne H. Petersen

The Business of Race in The Lord of the Rings Trilogy by Sue J. Kim

Dream Worlds: Film-Game Franchising and Narrative Form by Harry Brown

Co-Opting "Independence': Hollywood's Marketing Label by Mary P. Erickson

Entertainment in the Margins of the American Film Industry: 'Orion Pictures Presents a Filmhaus Production of A David Mamet Film' by Yannis Tzioumakis

Piercing Steven Soderbergh's Bubble by R. Colin Tait

Celebrity Juice, Not from Concentrate: Perez Hilton, Gossip Blogs, and the New Star Production by Anne H. Petersen

Money and Tears: A Behind-the-Scenes of Celebrity Journalism by Zachary Snider

About the Editor and Contributors

Volumne II, Popular Music

Preface

Acknowledgments

Songwriting, Creativity and the Music Industry by Phillip McIntyre

The Devaluation of Recorded Music: A New Business Model for the Music Industry by Richard Strasser

The Macro/International Music Business: Australian Trajectories and Perspectives in a Global Context by Guy Morrow

Music Copyright in the 21st Century by Robert McParland

Rock Brands by Mike Emery

Mapping theTerritory: Cultural Authenticity in World Music by Amy M. Corey

'I Gave My Rights Away for A Song': How Billy Bragg Persuaded MySpace to Change its Tune on Ownership by Stephanie Vie

15MB of Fame: Independent Musicians Use of MySpace by Marjorie D. Kibby

'It's Up to You . . . No Really, It's Up to You': Radiohead, Big Music, and the Future of the 'Record" Industry by Andrew deWaard

Radio in the Digital Age by John Allen Hendricks

The Business of Radio in the Daily Soundscape: Reshaping and Defining the Music Box in Consumer Culture by Phylis Johnson

The Great Globalization Swindle? The Relationship between the Global Economy and Music Reconsidered by Franz Kasper Kronig

The Independent Record Store as a Site of Cultural Resistance and Anti-McDonaldization-A Case Study of The House of Records by David Gracon

About the Editor and Contributors

Volumne III, Television

Preface

Acknowledgments

The Business of Entertainment: Television Fans by Patricia Ventura and Beth Mauldin

A Joint (Ad)Venture: The CW Network and the Youth Market by Caryn Murphy

U Know U Love Me: New Media, Gossip Girl, and the (Un)Changing Discourses of Girlhood by Anne H. Petersen

Why I Love The OfficeAnd Hate NBC by Sue J. Kim

Who Wins with NASCAR on ESPN? by Wanda Little Fenimore

Show Time: Sundance Meets Corporate America by K. Alex Ilyasova

Temporary Resistance: Strategies of Freelance Workers in American Network Television New by Kathleen Ryan

The Economic and Business Realities of Reality Television by Richard Crew

Reality Television: The Business of Mediating (Extra)Ordinary Life by Valerie Palmer-Mehta and Alina Haliliuc

'The Way of the Gay' Bravo TV, Lifestyle Consumption, and Promotional Culture by Amy Corey

The 'Real' O.C.: Laguna Beach, MTV, and the Business of Reality Star Production by Anne H. Petersen