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Book Categories |
| 1 | Introduction : consultant-centered campaigns | 1 |
| 2 | The campaign plan | 19 |
| 3 | The context of the race | 31 |
| 4 | Demographic research : the theory of aggregate inference | 47 |
| 5 | Candidate and opposition profiles : looking at the record | 59 |
| 6 | Prior electoral targeting | 81 |
| 7 | Polling : the focus of strategic vision | 103 |
| 8 | General strategy | 121 |
| 9 | Fund-raising strategy and tactics | 135 |
| 10 | Strategic communications | 153 |
| 11 | News coverage | 167 |
| 12 | Returning to the grassroots | 181 |
| 13 | Conclusion : the future of political campaign organization | 197 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Donald Powell
reviewed Campaign Craft on November 25, 2014
Campaign Craft
Alright. Third edition is quite dated and it doesn't have much new to offer, esp. outside of the US context.
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Add Campaign Craft, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategi, Campaign Craft to the inventory that you are selling on WonderClubX
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Add Campaign Craft, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategi, Campaign Craft to your collection on WonderClub |