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Book Categories |
| Case studies | ||
| Acknowledgments | ||
| Pt. I | Why professional service firms must pursue marketplace mastery | |
| 1 | Competing in the professional service arena | 3 |
| 2 | Looking out | 15 |
| 3 | Digging deeper | 27 |
| 4 | Embedding innovation | 59 |
| Pt. II | Portraits of marketplace masters | |
| 5 | Case studies : looking out | 79 |
| 6 | Case studies : digging deeper | 107 |
| 7 | Case studies : embedding innovation | 163 |
| Pt. III | Becoming a marketplace master | |
| 8 | Assess your firm's readiness to build a market-driven infrastructure | 197 |
| 9 | Make the case to build a market-driven infrastructure | 227 |
| Notes | 235 | |
| Index | 245 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Richy Mason
reviewed Marketplace Masters on December 31, 2016
Marketplace Masters
Great book for researcher
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Add Marketplace Masters, In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effe, Marketplace Masters to the inventory that you are selling on WonderClubX
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Add Marketplace Masters, In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effe, Marketplace Masters to your collection on WonderClub |
