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Book Categories |
| Series Foreword | ||
| Introduction | ||
| 1 | Considerations on Market Analysis for Political Parties | 1 |
| 2 | Social-Psychological, Economic and Marketing Models of Voting Behaviour Compared | 19 |
| 3 | Market Analogies, the Marketing of Labour and the Origins of New Labour | 39 |
| 4 | Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms | 67 |
| 5 | Understanding Political Marketing | 93 |
| 6 | Conceptualising Political Marketing: A Framework for Election-Campaign Analysis | 171 |
| 7 | Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends | 187 |
| 8 | The Marketing of Political Marketing | 209 |
| Bibliography | 221 | |
| Index | 243 | |
| About the Editors and Contributors | 257 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Mark-ruediger Metze
reviewed The Idea of Political Marketing on May 12, 2013
The Idea of Political Marketing
My seven year old son love comics but I'm careful about what he reads and these books were great! This particular book is very balanced and fair - it's also fun and silly! Political ideas are hard to explain younger kids and these books really help out with that, which I appreciate!
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Add The Idea of Political Marketing, O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better , The Idea of Political Marketing to the inventory that you are selling on WonderClubX
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Add The Idea of Political Marketing, O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better , The Idea of Political Marketing to your collection on WonderClub |
