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Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development Book

Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development
Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development, Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development, Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development has a rating of 3 stars
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Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development, Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development, Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development
3 out of 5 stars based on 2 reviews
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  • Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development
  • Written by author Rhonda Phillips
  • Published by Greenwood Publishing Group, Incorporated, May 2002
  • Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development
  • Profiling a diverse array of exceptional communities, this book provides insight into their successful revitalization through innovative concept marketing approaches. Booknews Phillips (urban and regional planning, U. of Florida) describes
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Book Categories

Authors

Illustrations
Preface
Acknowledgments
1Introduction1
2Popular Culture15
3Corporate Iconicism43
4Retail-Based Development for Structuring the Concept61
5Building on Tradition95
6Creating the Surrealistic125
7Pulling It All Together: Ideas and Implications for Communities147
Bibliography151
Index163


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Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development, Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development, Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

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Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development, Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development, Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

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Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development, Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development, Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

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