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Book Categories |
Illustrations | ||
Preface | ||
Acknowledgments | ||
1 | Introduction | 1 |
2 | Popular Culture | 15 |
3 | Corporate Iconicism | 43 |
4 | Retail-Based Development for Structuring the Concept | 61 |
5 | Building on Tradition | 95 |
6 | Creating the Surrealistic | 125 |
7 | Pulling It All Together: Ideas and Implications for Communities | 147 |
Bibliography | 151 | |
Index | 163 |
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Add Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development, Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development, Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development to the inventory that you are selling on WonderClubX
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Add Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development, Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development, Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development to your collection on WonderClub |