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Book Categories |
Foreword | ||
Preface | ||
Introduction | ||
I | The Basic Argument | 1 |
1 | Overview | 3 |
II | Economic and Financial Decision Making: A Behavioral Approach | 29 |
2 | Behavioral Considerations | 31 |
3 | What Do Individuals and Enterprises Seek? The Objective(s) Underlying Economic and Financial Decisions | 39 |
4 | Implementing the Objectives: Characteristics of the Process | 61 |
5 | Major Anomalies and the Presumed Rationality of Financial and Economic Behavior | 77 |
6 | Expectations and Expected Profits | 99 |
7 | Behavioral Finance | 107 |
8 | Guidelines for Decision Making | 125 |
9 | Postscript | 133 |
III | Appendixes | 137 |
A | Rules of Thumb (Heuristics) | 139 |
B | A Case Study: Entrepreneurial Response to Economic Liberalization and Integration: An Application of the Behavioral Approach to Financial and Economic Decision Making | 145 |
IV | Where to Go from Here: Bibliography and Reader's Guide | 163 |
Index | 203 |
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